What is SPAM?
SPAM is a commercial email sent to someone without their previous authorization.
Mailee.me is an email marketing system based on permission.
We don't like SPAM and we didn't create Mailee.me to be a SPAM tool. We don't think that business conducted with disrespectful actions work, and we don't want to work with clients who think like that. This is why we follow every single legal rule, like the CAN-SPAM ACT, and also why we go beyond it. Let's see some of our measures:
Authorization
All of our clients must send messages only to the following contacts:
- Contacts that have signed up in a Mailee.me website form.
- Contacts that have signed up in some form and have marked a field that indicates the acceptance to receive messages.
- Contacts that have had some commercial relationship with the company in the last three years.
- Contacts that authorized receiving messages by telephone, fax or letter. If you have an yes, send it away!
- Contacts that haven't unsubscribed from Mailee.me or from any other email marketing tool used previously. Should you have any question,get in touch.
DO NOT send messages to the following contacts:
- Contacts that have been bought from a provider.
- Contacts copied from the Internet.
- Contacts who have not been in touch with your company in the past three years.
Unsubscribe
All comercial messages send through Mailee.me must have at least one or more unsubscribe options:
- Unsubscribe through a Mailee.me link. To know more about how to add an unsubscribe link to your message,read this article in our Help..
- Unsubscribe through a form on your website. To know more about how to add an unsubscribe form,read this article in our help.
Can-Spam Act
Following Can-Spam Act rules is considered to be a best pratice, which includes, as well as the items presented above, the following information in your messages:
- Inform the name of the company who is sending the email.
- Inform the sender's adress.
- Inform the sender's telephone number.
- Explain in a very clear way why the message is being sent, how the contact is on the list and how to unsubscribe from it, what is the subject and how frequently the messages will be sent.
Mailee.me allows you to add this information automatically in your messages, making it all easier for you.
Best pratices
Mailee.me's team considers these as best pratices:
- Send messages with text and not only images.
- Send short messages.
- Send messages with links to your website.
- Customize messages with information from the contacts.
- Segment your lists properly.
- Send messages periodically.
How we identify Spammers
This is how we identify clients who are not in compliance with our norms:
- All of our paying clients pass through an approval made by our team.
- We monitor big imports, checking for an import pattern.
- Messages with a lot of bounces.
- Messages with a lot of SPAM complaints: 0.1% is considered the limit, unless the complaint is intentional.
- We are integrated with the best email providers in the world, and we automatically receive their complaints.